Making brands move
Julien Nantiec

MAD

Imagining an eye-catching and versatile animated identity for MAD, the video media dedicated to fashion

Context

Distributed exclusively in video form on social networks, MAD defies conventions and offers a modern, diverse and striking approach to fashion. Working with a visual identity created by the Irradié studio, NŌBL was asked to devise a malleable animation system reflecting the magazine’s editorial tone.

Solution

NŌBL created an animated media library, built around the key elements of the MAD identity. The logo and typography are complemented by 3D imagery inspired by the digital format of the magazine. This approach is showcased in a title sequence based on a series of modular visual compositions mixing elements from all the source materials (logo, typographies, 3D). The result is vibrant and cutting-edge, reflecting the innovative and creative nature of the magazine.

 

Credits

Réalisation :
NŌBL

Client :
CASUMO

Direction créative :
Cyril Izarn & Julien Nantiec

Storyboard/Illustration :
Julien Nantiec, Cyril Izarn, Batiste Perron, Martin Dasnoy, Buigues Dalmiro, Romain Loubersanes

Animation :
Batiste Perron, Cyril Izarn, Martin Dasnoy, Julien Nantiec, Romain Loubersanes, Buigues Dalmiro

Montage & Compositing :
Julien Nantiec, Cyril Izarn

Music & sound design :
Yuta Endo

Distributed via Facebook, Instagram, YouTube and Snapchat, MAD defies conventions and offers a modern, diverse and striking take on the fashion world.
MAD spreads everywhere
wild advertising campaign
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Casumo

Breaking with traditional codes, imagining new visual worlds