RIOT GAMES

Client: RIOT GAMES
Role: Creative Direction, Motion Design & compositing

A TRAILER IN THE FORM OF A MUSIC BATTLE TO ANNOUNCE TFT’S FINAL SHOWDOWN

→ CONTEXT

The Esports World Cup represents one of the most ambitious international competitions in the esports ecosystem, bringing together the world’s leading organisations across multiple disciplines in a single global event.

Team Vitality entered the competition with the ambition to assert its presence on this new global stage while strengthening the connection with its community. Beyond competition itself, the challenge was to express the mindset behind high-level esports: strategy, precision, collective performance and constant adaptation.

Vitality needed a film capable of translating these values into a strong and universal narrative — one that could resonate both with dedicated fans and a broader audience, while reflecting the team’s identity and competitive spirit ahead of the tournament.

→ APPROACH

We conceived a 45-second motion film built around a giant chess match as a metaphor for competition — where strategy, timing and sacrifice reflect the team’s motivation, cohesion and drive to win.

As the game unfolds, Vitality’s different disciplines appear as pieces on the board, each move bringing the match closer to its final outcome. The progression of the match structures the narrative, gradually increasing tension toward a decisive finale.

Bold 3D chess pieces, a refined typographic pairing and Vitality’s iconic yellow-and-black palette establish a visual rhythm, building intensity move after move until the final checkmate.

→

Client: RIOT GAMES
Production: NŌBL
Creative Directors: Julien Nantiec & Cyril Izarn
Storyboard: Xavier Ramonède
Character design: Pierre de Menezes
Cell Animation: Xavier Ramonède, Batiste Perron, Leyla Kaddoura, Bung Nguyen
Typography design: Dylan Levionnois
Typography animation: Mathieu Dellabe, Clément Pyla, Julien Nantiec
3d design/animation: Ulysse Luque
Editing & Compositing: Julien Nantiec & Cyril Izarn
Music & sound design: Buddy