Making brands move
Julien Nantiec

Carbone

Bringing pop culture to life via the animated identity of transmedia magazine Carbone

Context

Carbone is a transmedia magazine dedicated to pop culture and literary, visual and interactive creation. Having been given the visual identity created by Superscript, NŌBL was commissioned to design an animated graphic charter capturing the richness and originality of the magazine’s content. What’s more, the solution had to be suitable for the creation of video content (programmes and series) accessible on all platforms.

Solution

The animated identity is built around two main components: the chemical element of carbon and the curves of the magazine’s logo. Rocks and meteor showers are juxtaposed with a simpler visual structure based on circles. These two central themes are presented in a striking black & red duotone colour scheme with simple, direct lettering, a reflection of Carbone’s editorial philosophy: to showcase the pop culture of today, yesterday and tomorrow while remaining loyal to the magazine’s independent and alternative roots.

Credits

Direction:
NŌBL

Client:
Carbone

Agency:
Fauns

Identité Graphique:
Superscript

Creative direction:
Cyril Izarn & Julien Nantiec

Storyboard, design & animation:
Julien Nantiec, Cyril Izarn

Music & sound design:
Combustion

Showcase the pop culture of today, yesterday and tomorrow while remaining loyal to the magazine’s independent and alternative roots.

Carbone is available in both printed and digital formats. Its animated charter has a built-in hybrid designed that allows for the replication of the experience through a variety of channels. Programmes and series are available on Youtube and via social networks, including in mobile format.

Grid & Animation principles
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