SECOURS POPULAIRE

Client: Secours Populaire Français
Role: Creative Direction/Storyboard/Compositing & Project management

GIVING EVERY CHILD A STORY TO LIVE.

→ CONTEXT

Every year, Secours Populaire gives thousands of children the chance to go on holiday. A precious break for those who rarely get the opportunity.

The goal of this campaign was to capture one of these moments through a child’s perspective: a first summer by the sea, filled with emotions, discoveries, and freedom. The film needed to convey the power of these simple moments that become defining memories for a child.

→ APPROACH

We chose an intimate approach, letting Nora recount her holidays in her own words, carried by her boundless imagination. As the story unfolds, the film gently drifts into her dreamlike world: she becomes a mermaid, a sand volcano comes to life, a castle rises into a kingdom.

To reflect this perception, the animation embraces a deliberately childlike style: trembling lines, overflowing colours, a tactile, living texture. A simple, human aesthetiC, reminiscent of the drawings children bring back from summer and the raw energy of their imagination. Through this poetic storytelling, we highlight one of Secours Populaire’s essential missions: giving every child a story to live.

→ CONTEXT

For its Christmas campaign, Secours Populaire wanted a short, warm, and accessible animated film, one that would highlight the importance of their actions during the holiday season.

The goal was to deliver a message of solidarity through a simple, heartfelt story seen through a child’s eyes. The film needed to evoke the magic of Christmas while showcasing the very real impact Secours Populaire has on families.

→ APPROACH

We imagined a 30-second film told through the eyes of Ellie, 8 years old. In her own words and through her imagination, she revisits her most wonderful Christmas: a box of Legos turning into an ocean of play, a small show becoming a magical journey, a family meal glowing with warmth.

By her side, Bobby, her big gentle and mischievous dog, brings a unique personality to the film and adds tenderness and complicity. The animation adopts a warm and textured style inspired by children’s drawings, allowing us to move naturally between real moments and imaginary ones.

The result is a short, poetic, and uplifting story that gently shines a light on the mission of Secours Populaire.

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Client: Secours Populaire Français
Production: NŌBL
Creative direction: Julien Nantiec, Cyril Izarn
Script: Timothée Chevalier
Illustration: Maxime Lacombe
Animation: Florent Tailhades
Editing & Compositing: Julien Nantiec, Cyril Izarn
Music & sound design: Mars octobre music