BNP PARIBAS MASTERS

Client: Trafik
Role: Animation & compositing

A TITLE SEQUENCE TO OPEN THE
BNP PARIBAS MASTERS

→ CONTEXT

To set the scene for the BNP Paribas Masters in Paris, Aimko assembled a special multidisciplinary artistic collective to design the visual and audio backdrop to the tennis tournament. This unique collaboration between beatmaker 20syl, street artist Grems and design collective Trafik resulted in the creation of content ranging from the soundtrack and visual identity to an onsite neon installation. Trafik commissioned me to create the tournament’s title sequence out of this exciting raw material.

→ APPROACH

I animated the title sequence with the aim of creating a perfect synergy between the beat provided by 20syl and the visual identity imagined by street artist Grems. The result? A collage of animated loops and explosive typefaces that served as an appetiser to the main performances at the opening ceremony.

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Agency: Aimko
Design: Grems
Music & sound design: 20SYL
Scenography: Trafik
Animation, Editing & Compositing: Julien Nantiec
Photo: Ben Dauchez